Exceptional value, honest service, and a curated selection of fine jewelry backed by real people who care.
Rest assured that we work on a very narrow profit margin so that you can enjoy getting the BVFM (Best Value For Money), GUARANTEED! We strive to meet or exceed your expectations without compromising quality. We have low overhead, which means lower prices to the consumer.
While at first glance we may not always have the cheapest price for every single item, considering the variety of jewelry products & services we offer (including customization & jewelry repair), and our commitment to post-sale service, we feel confident delivering the best value for your money.
We are firm in our belief that all customers should be treated in a manner that upholds the highest ethical standards. We are trustworthy, reliable, and true in all our advice and dealings, offering nothing short of quality customer care & service.
We also offer continued service after the sale: free ring sizing, free adjustments, and we always polish, clean, and inspect all your jewelry for free!
Please note that a full eternity ring cannot be re-sized because the stones are set around the band; however, we offer a 14-day return policy, so if you purchased an incorrect size you can simply send it back for an exchange or a refund. If you want more than the basic mall jewelry store has to offer, then our store is the place to shop. We work hard to earn & retain your confidence & trust!
We offer FREE standard shipping to all U.S. addresses (including APO/FPO) for orders exceeding $100, as well as discounted shipping worldwide. With standard free domestic shipping, you can usually expect delivery for stocked items within 2–5 days (excluding weekends and holidays).
We only use delivery services with tracking, and we also offer expedited shipping services at discounted rates.
Buy Now and Pay Later! We offer you quick, easy, and flexible financing with interest-free, pay-over-time options through reputable financing institutions such as Affirm and PayPal Credit.
Your order is processed either the same day or the next business day. It is our goal to complete transactions in as timely a manner as possible.
We have received numerous “Thank you!” letters from customers who said they received their item so quickly they didn’t even realize what it was at first, and didn’t think it was possible that it could be the item they purchased over the internet just “a few days ago!”
To prevent the use of your personal information by unauthorized third parties, and to ensure a safe and pleasant shopping environment for you, we use the industry standard “Secure Sockets Layer (SSL)” technology.
This technology protects your data and secures every one of your transactions. SSL encrypts all your personal information, including your name, address, contact information, and credit card number.
We are committed to providing the highest quality jewelry that lasts a lifetime. We aim to make you happy with your jewelry purchase, now and ever after!
We offer a lifetime warranty against manufacturing defects. We will replace any diamonds under 0.05ct weight that are lost during everyday wear and tear (to be examined and verified by our jeweler).
Diamonds above 0.05ct are not covered under warranty. Centerstone diamonds and gemstones on engagement rings are also not covered. Watches are not covered.
Damage, loss, or theft are not covered by your Lifetime Warranty and while we're happy to repair your jewelry, there are fees associated with jewelry repair.
Unless otherwise noted in the product listing, money-back guaranteed returns are accepted for all non-altered and non-customized regularly stocked items, no questions asked!
If you are not satisfied for any reason, you may return your purchase within 30 days of receipt for a full refund! See details.
Have a question about fine jewelry? Our knowledgeable and friendly diamond and jewelry consultants with industry expertise are here to give you no-pressure advice and guidance, answering any questions or concerns you might have.
Our goal is to satisfy every single one of our customers by providing personalized service.
We have a huge selection of high-quality fine jewelry and certified loose diamonds. You can find the perfect jewelry that fits your budget and specific requirements.
Feel free to contact us if you seek advice, have a question, or would like a custom piece manufactured.
We are happy to do custom-designed jewelry per your needs and specifications. Tell us the jewelry piece you envision, and we will provide 3D CAD models and expert guidance to bring your design to life.
