Free Shipping Over $100
100% Satisfaction Guarantee

Why Buy from Us

                                                                          Why Buy From Us

 

Unrivalled Prices

Unrivalled Prices

Rest assured that we work on a Very Narrow Profit Margin so that you can enjoy getting the BVFM (Best Value For Money), GUARANTEED! We strive to meet or exceed your expectations, without compromising quality. We have low overhead, which means lower prices to the consumer. While at first glance we may not always have the cheapest price for every single item, considering the variety of jewelry products & services we offer (including customization & jewelry repair), and our commitment to post-sale service, we feel confident delivering the best value for your money.

 

Quality Customer Service

Quality Customer Service

We are firm in our belief that all customers should be treated in a manner that upholds the highest ethical standards. We are trustworthy, reliable, and true in all our advice and dealings, offering nothing short of quality customer care & service. We also offer continued service after the sale. Free ring sizing, and free adjustments, and we always polish, clean, and inspect all your jewelry for free! Please note that a full eternity ring cannot be re-sized because the stones are set around the band, however, we offer a 14-day return policy, so if you purchased an incorrect size you can simply send it back for an exchange or a refund. If you want more than the basic mall jewelry store has to offer, then our store is the place to shop. We work hard to earn & retain your confidence & trust!

 

Free Insured Shipping

Free Insured Shipping

We offer FREE standard shipping to all U.S. addresses (including APO/FPO) for orders exceeding $100, as well as discounted shipping Worldwide! With standard free domestic shipping, you can usually expect delivery for stocked items within 2-5 days (excluding weekends and holidays). We only use delivery services with tracking. We also offer expedited shipping services at discounted rates.

 

Competitive Financing

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Competitive Flexible Financing

Buy Now and Pay Later! We offer you quick, easy, and flexible financing with interest-free, pay-over-time options through reputable financing institutions such as Affirm, and PayPal Credit.

 

Quick Order Processing

Quick Order Processing

Your order is processed either the same day or the next business day. It is our goal to complete transactions in as timely a manner as possible. We have received numerous “Thank you!” letters from customers who have said that they received their item so quickly that they didn’t even realize what it was at first, and didn’t think it was possible that it could be the item they purchased over the internet just “a few days ago!”

 

Safe & Secure Shopping

Safe & Secure Shopping

To prevent the use of your personal information by unauthorized third parties, and to ensure a safe and pleasant shopping environment for you, we use the industry standard “Secure Sockets Layer (SSL)” technology. This technology protects your data and secures every one of your transactions. SSL encrypts all your personal information, including your name, address, contact information, and credit card number.

Lifetime WarrantyLifetime Warranty

We are committed to providing the highest quality jewelry that lasts a lifetime. We aim to make you happy with your jewelry purchase, now and ever after! We offer a lifetime warranty against manufacturing defects. We will replace any diamonds under 0.05ct weight that are lost during everyday wear and tear (to be examined and verified by our jeweler). Diamonds above 0.05ct are not covered under warranty. Centerstone diamonds and gemstones on engagement rings are also not covered under warranty. Watches are not covered under warranty. Damage, loss, or theft are not covered by your Lifetime Warranty and while we're happy to repair your jewelry, there are fees associated with jewelry repair.

 

Easy Returns

Easy Returns

Unless otherwise noted in the product listing, money-back guaranteed returns are accepted for all non-altered and non-customized regularly stocked items, no questions asked! If you are not satisfied for any reason, you may return your purchase within 30 days of receipt for a full refund! See details.

 

 

Expert Advice

Expert Advice

Have a question about fine jewelry? Our knowledgeable and friendly diamond and jewelry consultants with industry expertise are here to give you no-pressure advice and guidance, answering any questions or concerns you might have. Our goal is to satisfy every single one of our customers by providing personalized service.

 

Huge Selection

Huge Selection

We have a huge selection of high-quality fine jewelry and certified loose diamonds. You can find the perfect jewelry that fits your budget and specific requirements. Feel free to contact us if you seek advice, have a question, or perhaps would like a custom piece manufactured.

 

Custom Design Jewelry Services

Custom Design Jewelry Services

We are happy to do custom-designed jewelry per your needs and specifications. Tell us the jewelry piece you envision, and we will provide 3D CAD images as well as a motion picture animation of the piece in 2 business days with unlimited changes thereafter! After on-screen finalization, you will then have the finished masterpiece in your hand in no time! Simply contact us with your ideas. See details.

 

Jewelry & Watch Repair Services

Jewelry & Watch Repair Services

We offer full-service jewelry and watch repair services, specializing in the repair & restoration of jewelry and antique pieces, as well as full-service watch repair from antique to luxury. Using specialized tools and state-of-the-art equipment, our secure facility will always work to ensure that your jewelry & watch repair needs will be met with the utmost care and consideration. We offer FREE jewelry cleaning for walk-in customers! See details.

 

Jewelry Appraisal Services

Jewelry Appraisal Services

Accurate, professional, and timely appraisals. As the precious metal and gemstone market continues to fluctuate, it is important to update your insurance policies. The main reason for a jewelry appraisal is for insurance purposes. It is important to keep your appraisal up to date because, in the unlikely event that your jewelry is stolen, lost, or damaged, the replacement value shown in the jewelry appraisal is what you would expect to pay to replace that item. See details.

 

Upgrade Services

Upgrade Services

Cash-in or trade-up: Sell your old, worn, broken, outdated, or unwanted diamond, watch, platinum, gold, silver, and antique jewelry that you no longer wear, for cash or trade-in for something new, or trade-up for a larger gemstone and get 20% more in-store credit over our cash offer! See details

 

 

Layaway Plan

Layaway Plan

Lock in today’s low price by taking advantage of our free layaway plan. Layaway is a great choice for customers who would like to take advantage of a special offer or price and aren’t necessarily ready to take delivery right away or because of a tight budget, need extra time to complete their purchase. Our layaway plan is available to you for all orders totaling at least $500. With a 20% down payment, we simply hold and reserve the merchandise, and lock the price for you till the balance is paid within 90 days. No interest, no hidden fees, and no credit check. See details.

 

No Hidden Fees

No Hidden Fees

We are upfront and transparent about our sales practices; we, therefore, guarantee that there will be no hidden fees for any of your purchases, repairs, or other transactions with our company.

 

Privacy protected

Privacy protected

We are fully committed to respecting your privacy. We fully realize that preserving your privacy is vital to our long-term relationship with you. Accordingly, we have a “zero tolerance” level on sharing any part of your personal information, with any other third parties, without your written consent. Please rest assured that your personal information is simply, safe with us.

 

Thousands of Happy Customers

Thousands of Happy Customers

Over the years we have received some truly wonderful correspondence from our clients. We would love to share them with you, please visit customer testimonials.

 

Referral Rewards

Referral Rewards

Refer a friend to us, and both you and your friend can save up to $250! See details.

 

Monogram Services

Monogram Services

We are in the monogram business and offer today’s hottest-selling monogram styles. We offer customized monogram rings, earrings, bracelets, necklaces, cuff links, and more. Any word, any letter, any initial, and any number is fully customizable. Contact Us.

 

Engraving Services

Engraving Services

Get your jewelry personalized with our custom laser and handwritten engraving services. We can engrave jewelry and watches, as well as other gift items such as glass, crystal, and plaque plates. Contact Us.

 

Image Printing

Image Printing

Using our state-of-the-art precision impact printers, we can print your desired color, as well as black & white pictures (and handwritten notes) on jewelry pieces. Contact Us.

 

Locally Owned Showroom

Locally Owned Showroom

Just come by next time you are in the San Francisco Bay Area, and visit our store! See our location on the Map.

 

Fundraising Support

Fundraising Support

As much as our budget & inventory allow, we make an effort to support your organization’s legitimate fundraising efforts and participate in your fundraising events by making jewelry contributions to your great cause. Contact Us.