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About Us

We're a One-Stop-Shop, Full-Service Jewelry Store


We are a family owned & operated, jewelry retail & manufacturing company located in downtown Walnut Creek, California (25 miles east of San Francisco), with deep roots in the industry eversince 1985. 


We specialize in distinctive fine jewelry designs, diamond rings, engagement & bridal jewelry, wedding rings, anniversary bands, men’s wedding bands, custom jewelry, personalized jewelry, loose diamonds (with GIA/EGL certification), lab grown diamonds (lab created diamonds), moissanite, gemstones, birthstones, name-brand designer watches, jewelry repair, ring resizing, watch repair & restoration services, jewelry engraving (laser engraving) & personalization services, cash for gold, jewelry appraisal, and more, all at competitive 'below retail' prices.


Our mission is to:


Need a selection, gift or fashion advice? Ask us and we will answer your questions promptly and professionally.


Our purpose is to provide the public with quality merchandize at a more reasonable & affordable wholesale prices in a timely manner. Our years of experience in the jewelry industry give us the knowledge, confidence and the unique ability to address your needs.